Using online services everyday, we are feeding information about our preferences, beliefs and our view of life into algorithms. Based on this information of what we like and what interests us, online services like news feeds, social media, shopping sites or search engines again can show us specifically targeted content that we most probably also like. On the other side, content we might not be interested in, will be hidden from us.
So – two users with different preferences are not being shown the same results. In the long run they do not share the same basis of information or can avoid truths or opinions they don’t like altogether. Faster than you might think you are stuck in your own filter bubble. Interbubbly wants to change that! And this is how it works: